What a Partnership Looks Like

Build a licensing program around your organization.

Every Greek organization has different goals, members, products, licensees, policies, and opportunities. We start there.

Greek by CLC builds on the licensing processes, technology, and relationships CLC has refined across more than 700 collegiate programs, then shapes every piece around your organization.

Organization leaders reviewing licensed product plans around a table

Start with the organization, not the system.

Before changing a licensing program, we understand it.

  1. 01

    Understand

    Goals, brand standards, current licensees, products, member needs, and opportunities.

  2. 02

    Build

    Policies, licensing structure, technology, licensee strategy, and retail approach.

  3. 03

    Launch

    Prepare licensees, chapters, members, staff, and stakeholders.

  4. 04

    Grow

    Use data, analysis, marketplace relationships, and ongoing program management to identify what comes next.

We manage the work behind the program.

A strong licensing program requires consistent administration behind every license, product, approval, and royalty report. Greek by CLC manages that work so your organization can stay focused on the brand and its members.

Direct Licensing Hub
Direct Licensing Hub dashboard
Licensee ApplicationsManage and process applications from prospective licensees.
License AgreementsSupport agreement execution, documentation, and ongoing license management.
Annual RenewalsManage annual renewal activity and required documentation.
Insurance & RequirementsTrack insurance, fees, and required licensing documentation.
Artwork & Product ApprovalsManage the approval workflow for licensed products and artwork.
Royalty ReportingSupport royalty reporting, program records, and financial administration.
Licensee CommunicationProvide ongoing communication and support to licensed vendors.

Protect what generations have built.

Your letters represent decades of history, reputation, and member trust. Protecting that value is a core part of the licensing program.

Backed by CLC's 10-person legal team.

License Agreements

Create and manage the legal framework governing licensed use.

Online Enforcement

Address unauthorized products and trademark use across digital marketplaces.

Enforcement Support

Support cease-and-desist and other enforcement activity when appropriate.

Licensee Education

Help vendors understand requirements and proper trademark use.

The infrastructure behind the program.

Direct Licensing Hub manages the work. CLC Greek Insights provides visibility into the business. Together, they give your team a clearer way to manage licensing and understand performance.

Direct Licensing Hub
Direct Licensing Hub dashboard

Direct Licensing Hub

Applications, agreements, approvals, renewals, royalty activity, and licensing records.

CLC Greek Insights
CLC Greek Insights sales dashboard

CLC Greek Insights

Sales, royalties, products, licensees, channels, retailers, and trends.

Collage of licensed Greek products: apparel, hats, totes, and drinkware

More isn't the goal. The right mix is.

A strong program brings together the vendors, products, brands, and retail opportunities that fit your organization and its members.

Greek Specialists

Work with vendors that understand Greek products, customization, chapters, and member needs.

National & Lifestyle Brands

Explore broader brands and product categories where they make sense for the organization.

New Opportunities

Identify opportunities around:

  • Current members
  • Alumni
  • Parents
  • Potential members
  • Milestones and events
  • Direct-to-consumer
  • Retail

Connect to a larger licensing ecosystem.

Greek by CLC partners have access to the broader marketplace relationships and resources CLC has built across collegiate licensing.

5,200+licensed manufacturers
90,000+retail companies

That scale creates more opportunities to identify manufacturers, product categories, brands, and retail channels that may fit your organization.

A dedicated Greek team. A much larger CLC behind it.

Beth Monnin and Rakeya Russell lead the direct relationship with Greek by CLC partners. Behind them are specialized CLC teams supporting the program across multiple disciplines.

Beth MonninRVP, Greek
Rakeya RussellSenior Manager, Client Success
Supported by CLC teams in
  • Licensing Administration
  • Brand Protection & Legal
  • Finance & Royalties
  • Technology & Operations
  • Retail & Marketing

Let's talk about your organization.

Tell us what is working today, what isn't, and what you want your licensing program to become.

Prefer email? greek@clc.com

Talk to Greek by CLC

One inbox, answered by the team that works with Greek organizations and licensees every day.

greek@clc.com